Firstly, it can be of huge benefit since it’s far more cost-effective than hiring a designer and working through a complete design process. That’s not to say that working with a designer isn’t worthwhile. Bootstrap just gives you a leg-up and a helping hand on the road to getting started. Starting with a Bootstrap template can also help prototype website designs at the absolute lowest of costs and time constraints. Suddenly you are free to try multiple designs and sketches, live, and in real-time, in your desktop browser, or on your phone. By using Bootstrap’s CSS goodies, you have instantly given yourself the confidence to create brilliant websites. Visitors will be delighted with your easy-to-use website that doesn’t rely on unusual design trends, or slow down their browser to the point of being useless. With Bootstrap alone you get this all for free.
There are other benefits of using a theme based on Bootstrap. Thanks to its widespread use, many designers and developers will be able to jump into your project with their legs running, while you lay safe in the knowledge that the standard way of doing things is being continued. Even better, you can continue to experiment with the vast number of Bootstrap-related items available on the internet and know for certain that it’ll be easy to add them to your website.
At the end of the day, the main thing Bootstrap gives you and your website visitors is convenience. Whether this has come about via a custom design, or a template or theme, you’re making it far easier for all concerned to use and develop your website. And that’s what really matters: a great experience for everyone concerned. If, thanks to your choice of CSS framework, you can make more money as a direct result, everybody wins and can go home happy.